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Identifying with brands you like This is what I would most easily characterise as the ‘brands for people like me’ phenomenon.

Having worked on various different products and brands throughout my career it has frequently been the centre of heated debates across creative and brand teams. It is an equal balance of really understanding your audience and learning how to communicate with them best.

Before getting into the specifics around how we built Elio and Olivia’s conversational set, the two bots Pavel mentioned in his article last week titled, Lex vs Luis: Choosing a tool to make bots for your business, I’d really like to talk more about why it’s important to create a bot with great conversational skills.

Teaching them to talk To really get into the nuts and bolts of ‘training’ your bot it’s important that we look at and define a few terms that are floated in discussion around any kind of conversational AI.

In other words using algorithms that are stacked in a hierarchy that allows, through the narrowing of topic, the machine to understand the increasing complexity of how humans may express a certain idea.

So how is this all practically implemented, how as a writer are you able to facilitate this kind of programming?

Especially when you don’t have a 100 developers to help you with organising this data?

There are systems that have been created to help, like Amazon Lex and Microsoft Luis that Pavel discussed in his article and in combination with these systems it really is determining logically what you imagine a user may say or ask when trying to achieve a specific objective.

You’ll know them better by their first names, Siri, Alexa, Cortana and Ok Google and these are systems you talk to. As Pavel mentioned it seems that many of the popular social networking and messaging services have had a headstart in the game with Facebook having M and Slack has Slackbot for example.There seems to have been a hankering for humans to be able to speak to their machines like they’re friends, and very specifically a friend that has a whole lots of personality and is very quick witted.Traditionally a “conversation” with your machine required the understanding or use of programming languages.The reason it’s so important to do this is because almost universally consumers like to engage with brands that align with their own personal value set — even if they aren’t aware that this is what they’re doing.Sure, there is also the aspiration angle that a number of brands tend to leverage in their advertising but the truth is most people are looking for a brand that is created specifically for them.

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