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SINGLES, DATING AND #METOO: 59% of today’s singles say the #Me Too movement is important to them (46% Men; 69% Women); and almost half say it has sparked necessary discussions.It has changed behavior too: Overall, both men and women are more reserved when approaching someone new in public (35%), as well as when on a date (33%), and with what they post on social media (28%).Additionally, when with a new potential partner, 19% of singles think twice about the jokes they make, the topics they discuss (15%), and about inviting that person to come home with them (15%).A WELCOME CHANGE: Only 14% of singles (19% Men; 10% Women) think the #Me Too movement has made dating more challenging. Americans believe Millennials can’t be bothered with sex. 49% of Gen Z and Millennials are motivated to find a sex partner, while most Millennials, as well as Gen Z singles, reported being sexually active within the last week.#METOO’S POSITIVE IMPACT ON DATING MEN AND #METOO: Half of men (51%) say the #Me Too movement has caused them to act differently overall; specifically, nearly 40% of men are now more reserved towards female colleagues at work and 34% of men said they act more reserved on a date because of the movement.Millennial men are leading the way here, with 37% acting more reserved on a date, compared to Gen Z men at only 16%.They are simply having a hard time finding it and feeling burnt out by the search,” says Dr.Helen Fisher, biological anthropologist and Chief Science Advisor to Match.
MILLENNIAL WOMEN ARE STEPPING UP: 39% of young women (43% Gen Z; 35% Millennials) have been the first to call or text after a good date (while only 27% of women in older generations reach out first).“Moreover, this year’s Singles in America study gives a first-of-its-kind look at the positive impact the #Me Too movement has had on single men — on dates and in the office.” Most fascinating, perhaps, is the feeling of dating burnout from singles of all generations who are fatigued by the search for a meaningful relationship.83% feel that love is hard to find, while 43% reported believing that technology has made finding love difficult.And 48% of young singles have dated someone they met online.SINGLES STILL DEAL WITH BAD BEHAVIOR: Of young singles who have dated in the last year, 40% have been ghosted; 21% have believed a relationship was exclusive when it wasn’t; 30% have received a generic greeting with no follow up (For example: “Hey”); and 28% had someone try to initiate a booty call. GENDER ROLES: Although women are fighting for equality in other aspects of life, many still want men to take the lead in courtship.
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