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It’s unclear, but a spokesperson said Facebook hopes to begin testing the feature in the coming months.Those tests will determine when it will roll out more broadly. Facebook doesn’t plan to run ads alongside these profiles, either, and won’t use data associated with a user’s dating profile or behavior to target them with ads on other Facebook properties, according to a spokesperson.Online dating has been around since the dawn of the internet but dating apps are a much newer phenomenon, with their millions of users across the globe offering brands a unique and largely unexplored field to play on. It’s as simple as that.” It is estimated that around 1.6 billion swipes are made on Tinder every day, with roughly 26 million of those resulting in matches and one million progressing to actual dates.Since the popular dating app responsible for many cases of repetitive thumb syndrome launched seven years ago, more than 20 billion matches have been made.Its branded profiles, for instance, allow companies to set up profiles to promote their wares to Tinder users.For example, FOX created a Tinder profile for Mindy Kaling, an American comedian and actress, to promote her television show, The Mindy Project.Facebook doesn’t plan to make this a separate app, according to a company spokesperson.Facebook will make some recommendations based on interests and other data, like your location, but you’ll also be able to find possible matches by “unlocking” groups or events on Facebook, which will allow you to connect with other singles who have unlocked those same groups or events.

“One of the great ironies for me is that when a lot of us joined the very first version of the service in 2004, back when it was just a handful of college students, we were convinced that dating would be the next feature Facebook was going to add,” Cox said onstage at Facebook’s conference last week.

While it’s not known how much foot traffic Starbucks has seen as a result of its integration, says it knows of hundreds of couples who connected on its service and met in person for the first time at Starbucks.

Mobile dating app Tinder, which is especially popular with younger singles, has embraced native advertising like no other dating service.

Of all the surprises at Facebook’s annual developer conference last week, CEO Mark Zuckerberg’s unexpected announcement that Facebook is launching a dating service may have taken the cake.

It’s not at all that Facebook couldn’t launch a dating feature.

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